OUR STORY
"How did the Nilazur concept come about?"
"At the turn of the 2010s, I had the immense joy of settling in Egypt to work there. I was deeply marked by the splendor and greatness of Egyptian civilization, the richness of its culture, the diversity of its regions, and the depth of soul of the Egyptians. Contact with creators, young talents, and master artisans sparked in me the desire to promote their creations on the international stage. I wanted to gain solid professional experience before embarking on entrepreneurship."
How does the concept Nilazur by Princess Fawzia take shape?
"Years have passed. At the turn of the 2020s, with the birth of my two children, I better understood the positive imprint I wanted to leave. This renewal has been an infinite source of inspiration for designing and creating my first jewelry collection,"Land of Egypt", through which I express my love for Egyptian civilization.
My creative energy and my taste for natural stones drive me to design jewelry every day, enhancing splendid amulets that we shape in Egypt.
I also wanted to support Egyptian craftsmanship in a broader way. That's why I surrounded myself with experts and leaders of social enterprises who share my values and are sensitive to the beauty and creativity of authentic Egypt. I started by highlighting the work of a few master artisans through our collaborations for our first collections in decoration, ethical fashion, and jewelry. I met so many wonderful people on this journey.
This is how the brand Nilazur by Princess Fawzia was born, and today I have the joy of sharing with you the know-how of Egypt.