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OUR STORY

How was the Nilazur concept born?

"At the turn of the 2010s, I had the immense joy of moving to Egypt for work. I was deeply moved by the splendor and grandeur of Egyptian civilization, the richness of its culture, the diversity of its regions, and the depth of soul of the Egyptian people. My contact with designers, young talents, and master artisans sparked a desire in me to promote their creations on the international stage. I wanted to gain solid professional experience before embarking on entrepreneurship."

How did the Nilazur by Princess Fawzia concept take shape?

"Years have passed. At the turn of the 2020s, with the birth of my two children, I better grasped the positive mark I wished to leave behind. This renewal was an endless source of inspiration for designing and creating my first jewelry collection,"Land of Egypt", through which I express my love for Egyptian civilization.

"My creative energy and my passion for natural stones drive me to design jewelry every day, enhancing splendid amulets that we craft in Egypt.

I also wanted to support Egyptian craftsmanship on a broader scale. This is why I have surrounded myself with experts and leaders of social enterprises who share my values and are sensitive to the beauty and creativity of authentic Egypt. I started by showcasing the work of a few master artisans through our collaborations for our first collections in home decor, ethical fashion, and jewelry. I have met so many wonderful people along this path.

That is how the Nilazur by Princess Fawzia brand was born, and why I now have the joy of sharing the expertise of Egypt with you."